It is not new to us that everyday there are new startups companies that are popping out. And of course, competing each other to who will be the best or be successful.
Sadly, most of these new enterprises fail usually a year or two. Due to lack of funding, insufficient marketing and incapability. Meanwhile, there are few brands that time has tested but still going strong after so many years in the industry.
Luckily, our favorite British cuppa PG Tips attained its name in the tea industry and won the taste of every person who drinks it.
PG Tips is constantly evolving in order to keep up with the times. It helped them to have a great chance of survival.
Not forgetting the big issues on plastic tea bags, tea companies’ sustainability, and new taste of younger generations.