To promote the new The Rich One Tea, PG Tips is giving away £1,000 every day on UK radio station Magic 105.4. Runing from April 15th to July 7, 2013, the company is sponsoring a £1000 Song competition. Every day the station’s Magic Breakfast, the song will be announced and the first person to hear the song between 9 AM and 7 PM wins £1000. According to radio ratings, Magic 105.4 is the #1 commercial station in London.