A few days ago, the Financial Times wrote a case study on how Unilever (PG Tips parent company) reinvigorated the Lipton Tea brand. It was a very interesting, partly because the actions Unilever undertook first with Lipton, they eventually used on PG Tips and Lyons. The case study focuses on how Lipton increased market share by making the tea sustainable.If you are interested in the business of tea, you should read this article.
You read more at the Financial Times site. However, you will have to register to read the article, but you can create an account for free. Registering for the Financial Times will be well worth it.