PG Tips springs to functional bandwagon with a trio of PG Tips Plus teas.
These range of teas has three variants: PG Tips Plus Caffeine, PG Tips Plus Immunity and PG Tips Plus Metabolism.
PG Tips claims that they are the first major black tea to offer teas with “additional benefits” in the UK.
The Caffeine SKU contains a higher level of caffeine and vitamin B6 to help reduce tiredness. While the Immunity SKU contains a boost in vitamin C. Then lastly, Metabolism SKU is full of B12 to help the normal functioning of a person’s metabolism.
PG TIps said that the range was “perfectly positioned to broaden the appeal of black tea amongst consumers who love a cuppa but turn to other drinks to give them the added benefits they are looking for”.
This month, the trio-strong range of tea will hit Asda, Ocado, Co-op and Amazon, followed by Waitrose in November. The RSP is £2.50.
Article and Photo from The Grocer UK