To Arthur Brooke, PG Tips founder, the quality of the tea he sold was the most important issue.

“Tea is judged by tasters who cultivate a highly educated palate and can truly tell to a nicety where a tea was grown, how it was prepared, what sort of a cup it will brew and what it is worth. In this mixture there is not a particle of anything but perfectly pure siftings from a variety of fine India and China teas and the public may safely put it into their teapots assured that no rubbish can pass our practised eyes and delicate palates.”