Tea Quality was Very Important to Arthur Brooke

To Arthur Brooke, PG Tips founder, the quality of the tea he sold was the most important issue.

“Tea is judged by tasters who cultivate a highly educated palate and can truly tell to a nicety where a tea was grown, how it was prepared, what sort of a cup it will brew and what it is worth. In this mixture there is not a particle of anything but perfectly pure siftings from a variety of fine India and China teas and the public may safely put it into their teapots assured that no rubbish can pass our practised eyes and delicate palates.”