At first, it was only Adidas and Nike, the two biggest names in global sportswear. They sought to draw attention to their backing of the Black Lives Matter movement through a collaborative tweet.
Now, Britain’s homegrown brand behemoths are uniting the hashtag #solidaritea.
These two rivals which are the 2nd and 3rd biggest tea sellers in the UK declared their support for BLM.
Yorkshire Tea responded to a tweet from a far-right activist expressing satisfaction that the brand did not support the movement.
“I’m dead chuffed that Yorkshire tea has not supported BLM,” tweeted last Monday, along with a smiley face emoji.
However, Yorkshire Tea, which owned by Harrogat-based Bettys and Taylors Group, replied: “Please don’t buy our tea again. We’re taking some time to educate ourselves and plan proper action before we post. We stand against racism.”
After that, PG Tips then followed up and tweeted: “If you are boycotting teas that stand against racism, you’re going to have to find two new tea brands now.” PG Tips is owned by the consumer goods conglomerate Unilever, which also makes Marmite and Pot Noodle among many other products.