What does Peter Sellers have to do with the PG Tips chimps?

Feel free to use this trivia question at parties, it is sure to be a stumper.  What does Peter Sellers have to do with the PG Tips chimps?

As you know, the PG Tips chimps commercials are world-famous and in the Guinness Book of World Records as the longest-running advertising campaign.

Peter Sellers was the narrator of the first PG Tips chimp commercial, dubbed “Stately Home,” which aired in 1956.

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