Good Case Study on Unilever, Tea and Sustainabilty

A few days ago, the Financial Times wrote a case study on how Unilever (PG Tips parent company) reinvigorated the Lipton Tea brand.  It was a very interesting, partly because the actions Unilever undertook first with Lipton, they eventually used on PG Tips and Lyons.   The case study focuses on how Lipton increased market share by making the tea sustainable.If you are interested in the business of tea, you should read this article.

You read more at the Financial Times site.  However, you will have to register to read the article, but you can create an account for free. Registering for the Financial Times will be well worth it.


  1. Dear pg tips

    I would like to say that your tea is absolutely brilliant I like drinking pg tips but really it’s the fabulous taste and amazing advert that’s funny the monkey and al really crack me up so that’s why I would like to say that pg tips is my favourite cuppa and is absolutely brilliant. I hope to hear from you soon.

What do you think?

This site uses Akismet to reduce spam. Learn how your comment data is processed.